I love being in Teen Vogue, especially since Alissa and I met in high school when she was a freshman and I was a year ahead. Yay!
We are in the LA Times!
We are in the LA Times! “Cosmetics, skin-care products don’t last forever”
One of the best articles I have read on old make-up and crusty loofas. Yuck. And yikes.
http://articles.latimes.com/2010/feb/14/image/la-ig-beauty14-20100212
I Love Beauty Bloggers
Blaq Vixen Beauty – Young, Fresh & New: Be on Your Guard with Beauty Alert!
Check out this great blog!!! I love beauty bloggers! 
http://www.blaqvixenbeauty.com/VIX-FIX-Your-Guard-Beauty-Alert-3355691
Flash Back
This is a photograph of my father’s ex-wife. She was an actress in New York, and this is a picture that was taken at a photo shoot for an audition. It was a test to see who would be the print model for a large cosmetics company. I don’t think she got the job, but my father kept this picture of his ex-wife in his wallet his whole life. Her stage name was Alix Taran, and she was married to my father Richard Riley Shepard back in the late 1940′s. I had this photo restored for him by Panda Lab as a gift a few years ago. She passed away a year or so after that. He passed away in November, 2009. They never spoke after they separated in 1952, but I am glad I have this photograph. I think it was for an Elizabeth Arden ad.
Carolina Pagano, Shoe Designer
I am lucky enough to have met some of the most amazing business women, and Carolina Pagano is one of them. What an inspiration! www.carolinapagano.com
She was an early supporter of the Beauty Alert! concept, and one of the first people to purchase Beauty Alert! labels when were ready for sale. She is talented, outspoken, graceful and humorous. My kind of gal. All this while balanced on high heel sling backs.
Today is My Birthday

Today is my birthday. Last week, I spoke with Alissa Schoenfeld, my long time friend and my co-creator of the Beauty Alert! concept. She said “Can you believe we have known each other for 30 years?” I said “Shut up!!! Stop that!!!”. It is shocking, but also, I am very proud to have stayed friends with these amazing people. The best birthday present Alissa gave me is this idea, and to have her as a business partner and friend. Alissa, I am surprised your parents let me hang out with you! I wore way, way too much make-up back then. And those tube tops!
OK, enough of that, now off to give my self a mini facial with Pevonia’s mask for dry skin! Maybe I will treat myself to a mani and pedi at Mimisan on Queen Anne Avenue. Tonight we will go to a restaurant on Vashon owned by Seabreeze Farm. It is called La Boucherie. I think it means the meat cutter. Or the butcher. Farmers are the new rock stars! Especially Matt. It is worth the ferry ride over. I am glad my birthday is the day before Valentine’s Day and not on it, we wouldn’t have gotten this reservation. OK, off to take a closer look at everything!
Old Sunscreen
Sometimes people go on sunny trips and cover up with sunscreen, and yet still get sunburned. There are a few reasons for why this might happen. One reason is your sunscreen does not have a high enough SPF, or not enough “re-applying” every so often. Another reason is that since the last sunny vacation three years ago, you have not purchased new sunscreen and it has expired. The active ingredients have broken down, and it is no longer a useful sunblock. If your sunscreen, lotion, or face cream has become oily, separated, or has a strange color, it is probably either too old or has been exposed to high temperatures which changed the quality of the cream or sunscreen. Don’t leave products in your hot car, or out in the sun for long. If your cream smells funny or rancid, throw it out. Buy enough sunscreen for your trip, and use it up! Keep creams and lotions in a cool, dry place. Sometimes the bathroom is not the greatest place for our products. I keep some my potions and lotions in a beautiful red box, and sometimes I put sunscreen in the ‘fridge. I think Beauty Alert! labels are a great way to keep track of all those lotions we put in travel jars. You can mark the date AND what it is, that way you won’t wonder…is this lotion? Sunscreen, or hair conditioner? Try to use up your sunscreen within six months.
Photo by David Hiller, photographer for Beauty Alert!
Gross separated, old, expired sunscreen! This unmarked travel jar needed Beauty Alert! labels.
Face Powders
Today I did a photo shoot with David Hiller, photographer to the stars. He is as good shooting product as shooting Robert Downey Jr., and all the other cool people he has photographed over the years. While we were doing our Beauty Alert! photo shoot today, he admitted to me that he had powder in his kit that was well over 20 years old. MY GOD.
I can totally see how that could happen. It is a very old Joe Blasco powder he got back when he was in LA. Time does fly, people. And powder is dry, so it can be good for up to three years if you are not putting dirty tools in it, but really….yikes. Anyway, he doesn’t use it on anyone, so I am not ratting him out or anything, he just keeps it there like guys do. Anyway, check out David’s fantastic work…but do bring your own powder if he takes your picture!
Beauty Alert! on the Red Carpet at Seen TV!
Go HERE to see me being interviewed about Beauty Alert! on Seen TV!
The Doctors
Last week, our product was recommended by the gorgeous doctor on the ABC show “The Doctors”. Very exciting! Oh…I meant the gorgeous female doctor. I guess if real doctors are going to be on TV, they must be good looking, so they all are, but it meant a lot to Beauty Alert! that the woman on the show held up our labels as a must have. I love this part! Fun!!!!! Yay.
I loved that we were featured on that particular episode, because it talked about the difference between processed food and fresh food. I am so glad this is a topic now, because people who eat lots of processed foods are not engaging in behavior that promotes beauty. Eat lots of green, leafy veggies! Stay away from things that have a “shelf life”. That is something I have thought about, fresh food expires, you wouldn’t eat something that had gone rancid or covered in mold, and yet…people use make-up that has been rolling around at the bottom of their bag for 5 years. Some food for thought.




