The first time I heard about Beauty Alert! Labels, I thought: “What a simple but brilliant idea…I can’t believe no one’s thought of it earlier!” As a cosmetic and medical dermatologist, I value the importance of what my patients are applying to their face and body. Every day, I advise people about what products are best for their skin, however I never had an effective way to counsel them about getting rid of products that have expired. Numerous scientific studies have shown that cosmetics can grow a wide variety of pathogenic bacteria and fungi, especially once they are opened. “Organic” or “natural” products that contain fewer preservatives and thus seem “better for the skin” may actually become contaminated even more easily. Eye make-up in particular can be a potentially hazardous source of eye infections. We know that once a tube of mascara has been opened, 36% have microbial growth by 3 months*. Expired or contaminated products used on the skin may lead to skin irritation, rashes, or infections, especially if there are any breaks in the skin, such as with eczema or acne. Without expiration dates on the product packaging, it’s impossible to know when items should be thrown out. The people at Beauty Alert! have done their research and have taken the guesswork out about recommended product replacement times. Beauty Alert! Labels make it easy for me now to offer guidelines to my patients about disposing of potentially contaminated cosmetic products and ensuring their skin health.
Diane Chiu, M.D.
Dermatologist
Dr. Diane Chiu, dermatologist
Keeping Track of Your Golf Ball
My client’s mother uses our Beauty Alert! waterproof and writable labels to keep track of her golf balls. Not only do they stay on the surface of the ball, the label can withstand all kinds of abuse. I have even put one through the dishwasher on my Pyrex dish. Anyway, good to know that even people who don’t wear make-up can benefit from our durable, beautiful labels!
Telling A Friend Their Make-up is Messed up
I got an email the other day from a friend who needed advice on how to help her mother with her eyeliner. Her mom wears an eyeliner that ends up all under her eyes. This has been going on for a while now, but…how to bring it up in a way that promotes change, but doesn’t hurt feellings? Many of my clients have this challenge with friends who over-tweeze their brows. The eyebrows become so thin or evolve into a shape not found in nature, what to say? Or just as bad, brow powder or pencil that is too heavy or too dark. I think the best practice is gentle honesty, followed by a gift. I told my friend to give her mom Bobbie Brown’s waterproof liquid eyeliner in Caviar. Any sting from the honesty will be soothed with the kick ass gift.
Mascara and Your Eye Health

Mascara, according to the FDA website, should be tossed between 2 and 4 months. Beauty Alert! says 3 months, because a medical journal* that published test results gives the actual levels of bacteria in a controlled test, and 3 seems to be the number. I have a client who gets a new mascara every month, so feel free to toss it sooner! But don’t hold onto your mascara, you are taking a big chance with your eye health. This is not a marketing strategy. The build up of bacteria in a product that you put near your eye can lead to eye infection.
Wow! We are Thrilled!
Inventor Spot has named us the #2 invention for women and moms! We are thrilled. Alissa and I wish we could give a heart felt speech about how we feel about this project, how long we worked on it, and what we hope for it. We want to make it better and better, and hope to make our next round a charity item. Yay! Thank you Inventor Spot!!!
Queen Anne Sign
I have been an esthetician since 1991, and a make-up artist much longer than that. At my shop on Queen Anne, I specialize in eyebrow waxing. Over the years, I have built a clientele of some of the most incredible women in town, and some from out of town (and out of the country!). I also have a large number of doctors that come in, and so 5 or so years ago I asked one of my doctor clients a question that had been perplexing me since I started specializing in brows. Why do some women lose their eyebrows on the end? They fall out, and sometimes they grow back, sometimes they don’t. I noticed it with my clients who are nursing babies, as well as other random things. I suspected in was hormone related. My client, Siri, a doctor in town said it was a syndrome called “Queen Anne Sign”. I said “that is the medical name for when your eyebrows fall out on the ends????” she said yes. I was stunned, because it is so odd that my shop is on Queen Anne. I am glad that I didn’t call my business “Queen Anne Eyebrows”. After she left, still in a little disbelief (although I knew she was a doctor and knew this, I had to see for myself) so I googled “Queen Anne Sign” and lots of interesting things came up. I have noticed this with people that have low thyroid, eat lots of soy based stuff, who are under lots of sudden stress, nursing babies, and menopause. A nice way to keep the brows looking good is a perfectly matched brow powder such as Laura Mercier’s brow powder (get the brush, too) or Jane Iredale’s Super Shape Me Brow Kit. Make sure you apply it with a light touch, and on clean, dry skin so your brows don’t look to heavily made up.
Eye and Lip Pencils
Eye and lip pencils must be kept sharp. I keep seeing things online that give a “use by date” for pencils, and the truth is, if you keep them sharp and sharpen them each time you use them, it is a good guideline for keeping them clean and fresh. Also, you can clean your pencil sharpener, too. Some salons will clean and sterilize them for you. As you can see, this lip pencil has been sharpened to almost the bitter end. If you sharpen and use your cosmetic pencils regularly, you will use the make-up faster which is good for the “life” and safety of the product. Store your products in a clean, dry place. The bathroom is NOT the best place to store your cosmetics, lotions, perfumes and potions. Too steamy and warm in there!
Teen Vogue!
I love being in Teen Vogue, especially since Alissa and I met in high school when she was a freshman and I was a year ahead. Yay!
We are in the LA Times!
We are in the LA Times! “Cosmetics, skin-care products don’t last forever”
One of the best articles I have read on old make-up and crusty loofas. Yuck. And yikes.
http://articles.latimes.com/2010/feb/14/image/la-ig-beauty14-20100212





