Alissa and Stacya met in their high school production of M*A*S*H at the age of 15. Stacya, the more glamorous of the two, was cast as a tap-dancing USO girl. Alissa, the more practical one, was cast as an elderly bureaucrat. Back in those days, Stacya wore too much make-up! She held onto all of her products, piling them high in a big make-up bag and keeping them way past their prime. Alissa looked clean and fresh-faced, with just a little lip gloss and mascara, but used both so sparingly she thought that they would last from freshman year to graduation day, blissfully unaware of the bacteria building up over time.
Now on opposite coasts, Alissa in New York and Stacya in Seattle have come up with a concept and creation that will keep makeup cases clean and fresh. Beauty Alert!® cosmetic labels all started from an email back in December of 2007: “Stacya, how do we know when to toss out make up once we have been using it?” This simple question evolved into an eleven-month research project about cosmetics’ longevity and the potentially harmful effects of using products that have expired. Combining Stacya’s glamour with Alissa’s practicality, Beauty Alert!® labels were developed to easily help consumers (and make-up artists and performers, too) keep track of when their favorite cosmetic was first opened and when it needs to be replaced.
Beauty Alert!® would like to thank for the following people and businesses for all their guidance and help:
James McGrath, website guru.
John Engerman artist, designer, genius.
Ron Saxon, Shel Kaphan, Ericka Locke, Lesley Zavar, Richard Hect, Bill Dock, Juliet Roger, and Michael J. Franz.
Photograpers David Hiller and Michael Stearns.
Our team of lawyers at Davis, Wright, Tremaine.